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-March 3, 2010-

Supply Chain News: Is “Lean” to Blame for Toyota’s Recall Issues?

Most Say Core Lean Principles Played No Role in Quality Problems, but Toyota may Have Lost Lean Way and Talent as it Focused on Growth; Will Lean Strategies Take a Hit in Corporate Boardrooms?



 
 

 

 
 


SCDigest Editorial Staff

SCDigest Says:

This appears to be almost a problem almost completely related to quality, and has nothing to do with core Lean principles such as continuous improvement and the removal of waste.


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Toyota is facing enormous challenges over its problems with rapid vehicle acceleration and the related billion dollar recall and public relations disaster stemming from the deaths of perhaps 40 people. That in turn is causing some people to point the finger at Lean – the popular name for the legendary Toyota Production System – as an important factor in the quality problems.

 

Is this Lean criticism justified? Both sides raise some interesting points.

 

In explaining the quality issues, Toyota CEO Akio Toyoda is saying before the US Congress and elsewhere that Toyota may have grown more rapidly than its quality systems could keep up with.

 

"Toyota has, for the past few years, been expanding its business rapidly. Quite frankly, I fear the pace at which we have grown may have been too quick," Toyoda, the grandson of the company's founder, told a congressional committee last week.

 

However, almost unmentioned during this latest crisis is that Toyota said very similar things during another recall crisis in 2004 that was somewhat less publicized because the quality issues did not result in the deaths associated with the current sudden acceleration problems.

 

Amidst a series of recalls and lower quality ratings from organizations such as JD Powers, “there has been a watering down in both knowledge and belief in the famed Toyota Production System,” at the company, as SCDigest noted almost six years ago. (See Growth and Global Expansion Put Strains on "the Toyota Way.")

 

As we wrote then: “Growth has sometimes put more focus on getting cars out the door than adherence to TPS principles. There has been a lack of TPS experts from Japan to train North American supervisors. Language barriers have played a role. There has been a much higher level of turnover in North America, both at the floor level, leading to training issues, as well as at the executive level as TPS experts went to Toyota rivals.”

 

Toyota vowed at the time to address these issues, which were thought to be mostly a problem in its North American operations.

 

Now, of course, its faces even bigger issues, which could do long term damage to Toyota’s brand and global sales.

 

But did Lean contribute to the problems?

 

“This is not about the failure of Lean, this is about the corruption of a Lean success story through the temptation of cutting costs without understanding the risks and growing the business too fast in order to please short term goals set by senior executives,” says Mike Loughrin, president of Transformance Advisors and a recognized Lean expert and trainer.

He also told SCDigest that “Toyota took a big chance and grew too fast. Lean did not fail them; they failed to keep Lean expertise at the appropriate levels to support the additional capacity they brought on. In addition, they have seen many of their Lean experts leave for other opportunities. The turnover of talent is probably not a big factor for the facilities in Japan, but it could be significant and not fully understood when it applies to US facilities.”

 

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He does say, however, that Lean thinking may have played some role in the poor way many believe Toyota has handled the problem as it emerged.

 

“Where we might be seeing the weakness of a Lean culture is how Toyota’s response has been slow and measured,” Loughrin says. “They have not been able to get out in front with spinning the story. They have not blamed a supplier, ala Ford and Firestone, and they have not claimed to have all the answers.”

 

Robert Martichenko, CEO of consulting company LeanCor, who had his start in Lean a number of years ago supporting the start-up of Toyota’s then new factory in Evansville, IN, mostly agrees that it was not Lean itself but Toyota losing its way in Lean that is at the root of the problem.

 

“Toyota grew too quickly and took its eye off the ball of the guiding principles of Lean,” Martichenko told SCDigest.

 

No one questions, really, the efficiency Toyota has brought with its TPS approach, and Martichenko says that that of necessity usually puts an emphasis on quality.

 

“If you move to the point of just-in-time, almost radically low inventory levels, it means the quality of parts has to be nearly perfect, because there is no buffer inventory to protect against a quality issue,” Martichenko says. “You shut down the line.”

 

A key tenet of Lean is that “you can’t inspect quality in,” Martichenko adds, noting that in Toyota’s case, it appears the acceleration problem is actually caused by only one of the two suppliers for the accelerator assembly.

 

“This appears to be almost a problem almost completely related to quality, and has nothing to do with core Lean principles such as continuous improvement and the removal of waste,” Martichenko added.

 

Regardless, SCDigest believes that rightly or wrongly, Lean as a strategy will inevitably take something of a hit in corporate boardrooms for awhile – or at least drive companies to better remember that Lean isn’t just about lowering costs and reducing waste – its about ensuring quality is built in too.

 

Did Lean have anything to do with Toyota’s accelerator and apparently other quality issues – or was it a partial abandonment of Lean disciplines in the quest for growth? Will companies at all rethink Lean over this whole thing – and if so, will it be temporary or long lasting? Let us know your thoughts at the Feedback button below.



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Feedback
2010-03-04

I must admit this write up is an honest approach towards the subject. This goes without saying that a system built on lean principles is also plagued by fragility. Lean mode of managing a manufacturing process has to counter insure the suppliers side quality systems and checks, without which it gets plagued by all of these supply side quality failures. The total cost burden in the books completely outruns the savings that could have accrued out of the lean manufacturing process prior to a mishap. The lean system could device a strategy which could provide a fire ring around itself to add one more of these counter checks to even out the quality surges.

Radically low inventory levels with no counter quality checks is a dangerous proposition and stands to be like a storm brewing in the horizon. 

Suneet Mathur
Business Discipline Manager - IIS INDIA
Business Marketing Group - ASIA PACIFIC
NLC NALCO INDIA LTD


2010-03-04

Lean is not to blame for Toyota`s recall issues.  Focusing on cost reduction or market share instead of Lean and instead of Quality may well be where the blame lies.
 
When Akio Toyoda was named head of the company last year, he gave a speech.  The text of the speech can be found at: http://www2.toyota.co.jp/en/about_toyota/message/.  When I heard excerpts in at least one news report, I raised my eyebrows at this statement: "To do that, I first want to build an unwavering commitment throughout the company to “strive to make better cars”—in other words, I want Toyota to have a “product-focused management.”

Rather than asking, “How many cars will we sell?” or, “How much money will we make by selling these cars?” we need to ask ourselves, “What kind of cars will make people happy?” as well as, “What pricing will attract them in each region?”  Then we must make those cars."
I already thought that Toyota was committed to exactly this and that is why their sales continued to grow.  Little did I suspect then what Akio Toyoda knew all too well.  It is easy to take ones eye off of the Ball be it the Lean or Quality ball.  It is easy to get complacent about Lean and Quality especially if there is tremendous pressures to focus on cost and fierce competition.

Toyota is the company that, arguably, proved Lean, Quality, and "Product-Focused Management" work very well.  They may have also proved that you cannot let up on the intensity and devotion to these principles and methods.
 
The question here is how Toyota handles this and what kind of company they will look like coming out of this very tough period.  It sounds like the committment is there from the top to get back to what made them the best car company in the world.  Intent is no guarantee of success but in Toyota`s case I am willing to give them the benefit of the doubt and bet on them being able to do it.
 
I blogged on this subject from a slightly different perspective on Feb 11.  Please take a read if you are so inclined:  http://blog.demandcaster.com/2010/02/11/oh-toyota-where-to-from-here/.  
 
Mark Gavoor
Cadent Resources Group, LLC

2010-03-03

In some ways, it can be construed that Lean is not to blame for Toyota`s current morass. Lean is predominantly, but not singularly, a supply chain driven strategy of waste removal and continuous improvement, and not, per se, a derivative of Six Sigma style methodologies. Lean is, simply, to many people about speed, and is highly leveraged against a stringent definition of and adherence to product and process quality criteria. Lean focuses on stopping production whenever a defect emerges in the value stream and invoking root cause analysis to resolve, permanently, the problem at its source.
 
That did not happen.
 
Therefore, Toyota`s Lean culture has to take the blame to the extent that Lean is much more than just a methodology of speed. It is a culture of relentless improvement, adherence to standard practices, and empowerment of all stakeholders to act whenever defects emerge so that the customer is not the one who has to discover the problem. In this instance, and from all accounts it appears to be systemic, Toyota failed to act to adequately research and resolve a known issue with severe and dire consequences. They ignored the foundational pillar of jidoka that is critical to the success of the Toyota Production System, and as problems emerged, they failed to listen to their customers or to the stakeholders in the value stream. Worst yet, they allowed some parties to steer the issue to the blame game of foolish corrections (floor mats, mechanical linkages) while contriving to glean the savings gained by suppressing the magnitude of the truth. In the end Lean is a culture, and to that extent, it takes a shot to the nose because the beacon of Lean virtue failed to live up the core principles of that culture.
 
Richard Foster
Engineering Manager, Methods & Standards
QVC, Inc.

 
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